Our Story

Welcome to British Home Shopping, championing UK manufacturing, design and innovation, all you deserve for all your home desires…

WE ARE VERY EXCITED TO BE LAUNCHING OUR NEW HOME SHOPPING DEPARTMENT STORE!

Love BHS Direct love Great Britain. 25% of our profits help people in the UK 

Our story, a new journey begins together….

We will be listening to you our valued customer; we will be bringing you the latest designs, trends and favourites you want to complement your home in the look and feel you so love much.

We recognise that creating inspiration, driving fascination and satisfying your passion will be the special magic to deliver your dreams, needs and home desires For every corner of your home; whether you’re looking for a solid, reliable, well-built quality piece of classic design furniture or a modern cutting edge unique style to stand out from the crowd. Feel good, know you’ve helped directly with the things you buy for your home our three-step pledge.

To us, you will be paramount in making ‘your’ BHS Direct a success, and that all starts with loyalty.

  We trust you will love our new BHS-Direct.com “Homeware; is where the heart is”, our reward programme. With every investment you make in ‘your home’ at ‘our new home’ online, you’ll save the hearts of others while earning loyal hearts for those special treats, loved ones and you.

Fantastic Rewards – for loyal returning customers

Over the coming days, weeks and months, you’ll see more and more products join our new site, as our range expands complementing your new BHS Direct departments;

Home-Sweet-Home’ furnishing, ‘Travel & Adventure’ for you, ‘Women of Style’ for her, ‘British Gentlemen’ for him,

Little B’s’ for the little ones and it all starts in 2022 with a first taste of  ‘Innovation of Tomorrow’ Smart Home Consumer Electrical’s’, Home Automation The Internet of Things ‘IoT’ plus much more

Banner image for BHS Direct with the london eye in the background with a father and his child and white text overlay that says "we invest 25% of all profits back into great britain"

Our Three-Step Pledge To You

– Help Build Britain –
Shop with your BHS Direct

white BHS Direct logo inside a box with gold gradient overlay and british home shopping logo underneath

25% of our profits

 will always be used to help the people of the UK.  Adapt to change – new skills, training and sponsorship.

white BHS Direct logo inside a box with gold gradient overlay and british home shopping logo underneath

Championing UK

manufacturing, design and innovation, always with a partnership centric ethos British Home Shopping Direct

white BHS Direct logo inside a box with gold gradient overlay and british home shopping logo underneath

Stronger Together

great people make a great company that’s why profit sharing will always remain central to your BHS Direct.