<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9"
        xmlns:xhtml="http://www.w3.org/1999/xhtml">

  <!-- Homepage — primary entry point -->
  <url>
    <loc>https://bhsdirect.com/</loc>
    <lastmod>2026-06-07</lastmod>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
  </url>

  <!-- Discovery Club — early access registration -->
  <url>
    <loc>https://bhsdirect.com/discovery-club</loc>
    <lastmod>2026-06-07</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.95</priority>
  </url>

  <!-- Our Mission knowledge hub — primary AI-agent comprehension entry point -->
  <url>
    <loc>https://bhsdirect.com/mission</loc>
    <lastmod>2026-06-07</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.95</priority>
  </url>

  <url>
    <loc>https://bhsdirect.com/mission/apprenticeship-promise</loc>
    <lastmod>2026-06-07</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.85</priority>
  </url>

  <url>
    <loc>https://bhsdirect.com/mission/vanuber-network</loc>
    <lastmod>2026-06-07</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.85</priority>
  </url>

  <url>
    <loc>https://bhsdirect.com/mission/future-britain</loc>
    <lastmod>2026-06-07</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.85</priority>
  </url>

  <!-- Brand and editorial -->
  <url>
    <loc>https://bhsdirect.com/story</loc>
    <lastmod>2026-06-07</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.9</priority>
  </url>

  <!-- Authority page — high long-tail SEO and AI-agent comprehension value -->
  <url>
    <loc>https://bhsdirect.com/why-british-matters</loc>
    <lastmod>2026-06-07</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.9</priority>
  </url>

  <url>
    <loc>https://bhsdirect.com/british-manufacturing</loc>
    <lastmod>2026-06-07</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>

  <!-- Supplier acquisition — high conversion priority -->
  <url>
    <loc>https://bhsdirect.com/suppliers</loc>
    <lastmod>2026-06-07</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.9</priority>
  </url>

  <!-- Investor relations -->
  <url>
    <loc>https://bhsdirect.com/investors</loc>
    <lastmod>2026-06-07</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>

  <!-- UK Regional pages — SEO value for local and regional discovery -->
  <url>
    <loc>https://bhsdirect.com/regions/scotland</loc>
    <lastmod>2026-06-07</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://bhsdirect.com/regions/north-east</loc>
    <lastmod>2026-06-07</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://bhsdirect.com/regions/yorkshire</loc>
    <lastmod>2026-06-07</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://bhsdirect.com/regions/north-west</loc>
    <lastmod>2026-06-07</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://bhsdirect.com/regions/midlands</loc>
    <lastmod>2026-06-07</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://bhsdirect.com/regions/wales</loc>
    <lastmod>2026-06-07</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://bhsdirect.com/regions/south-west</loc>
    <lastmod>2026-06-07</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://bhsdirect.com/regions/south-east</loc>
    <lastmod>2026-06-07</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://bhsdirect.com/regions/london</loc>
    <lastmod>2026-06-07</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://bhsdirect.com/regions/northern-ireland</loc>
    <lastmod>2026-06-07</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.7</priority>
  </url>

  <!--
    Phase B additions (after full transactional launch):
    - /departments/:slug  (6 department pages)
    - /products/:id       (dynamic — generate from API)
    - /makers/:slug       (dynamic — generate from supplier profiles)
  -->

</urlset>
