The first pieces of fine art pottery from Moorcroft were designed by William Moorcroft and launched into the world in 1897 while employed at James Macintyre & Co.
In 1928, after winning many gold medals and prestigious international awards, Moorcroft was appointed ‘Potters to H. M. The Queen’, an honour which William proudly accepted on behalf of his company.
Today, the Design Studio comprises five world-class ceramic designers who have moved design forward to the centre of the international stage in the theatre of the applied arts. Many designs have been created and developed since their arrival, adding a powerful impetus to the evolution of design at Moorcroft.
Queen Elizabeth II still regularly takes new Moorcroft designs into the Royal Collection to this day – something about which Moorcroft is justifiably proud. Such is the reputation of Moorcroft that many other celebrated people have taken Moorcroft into their homes, including Leonard A Lauder, President of the Estée Lauder cosmetics empire, former US Presidents and British Prime Ministers, famous actors and singers.